Remember those times when you’d eagerly jump on a webinar, hoping to discover the “secret sauce” to boosting your census, only to come away with generic advice you could’ve found in any blog post?
We’ve been there, too—and we know how underwhelming that can feel. That’s why we set out, five years ago, to create an entirely different kind of provider education experience. One that truly delivers actionable strategies and concrete results.
Over these past five years, we’ve:
- Helped over 1,000 providers enroll in the VACCN.
- Coached and educated 3,500+ home care providers on how to grow their censuses—from small, family-run agencies to multi-location giants.
- Witnessed an average 12% year-over-year census growth among agencies that stuck with our educational programs.
These numbers sound impressive (and believe us, we are proud), but every time we take a victory lap, our next question is always: What’s next? We ask ourselves, How do we make our support even more relevant and more readily accessible to every single home care agency out there?
Starting this month, you’ll see a series of major changes, all aimed at making our educational offerings more open, transparent, and easy to use. Even if you’re not a current Paradigm customer, there’s something in these new programs for you, too, because we believe when knowledge is shared, everyone benefits. Here’s a peek at how it’ll work.
Full Access to Our VA Research Vault
First, the heart of our new approach: open-sourcing our research. For years, we’ve compiled extensive data, how-to guides, and best practices on everything from billing compliance to optimizing VA referrals. We’ve packaged it into various online modules, workshops, and one-on-one coaching sessions. But as of April, we’re giving all of our customers—and in many cases, the wider home care industry—direct access to these materials.
That means if you’ve ever found yourself wondering how to position your agency for a steady flow of VA referrals, you’ll soon have on-demand access to a step-by-step playbook. If you’ve got a manager who struggles with time-consuming billing processes, our newly expanded resource library will walk them through automation tools and compliance best practices. And if your entire team wants to level up your business operations, you’ll find comprehensive training, case studies, and real-world tactics ready to go.
Why open-source? Because many of you told us the current system—where you might have to wait for a webinar or schedule a coaching session—just wasn’t cutting it. You want immediate access, exactly when you need it. We hear you, and we agree. We’re removing the gatekeeping so you can learn at your own pace and apply strategies faster.
Three New Growth Coaches
Next, let’s talk about our new Growth Coaches. While open-sourced content is great, sometimes you need a personal touch—someone who’s been in the trenches of home care marketing, operations, and compliance. We’ve just finalized contracts with three experienced coaches who’ve made their mark in the VA space and beyond. They’ll each bring a unique set of skills to the table, whether it’s deep knowledge of Medicaid billing, a knack for doubling an agency’s census in under a year, or decades of experience working directly with veterans’ organizations.
One of these coaches will be dedicated exclusively to a single brand (yours might be one of them!), because feedback told us that you want deeper, brand-specific guidance. No more bouncing around from general session to general session—if your agency is affiliated with that brand, you’ll know exactly which expert to call.
More Industry-Expert Webinars
In addition to this one-on-one support, we’re also rolling out more industry-expert webinars than ever before—designed not just for our customers, but for the entire home care community. We’re tapping top minds to share insights on:
- Marketing Tactics: How to stand out in competitive markets and attract a stable, long-term client base.
- Compliance & Billing Best Practices: Updates on Medicaid, VA billing regulations, and how to stay audit-ready.
- Cutting-Edge Business Growth Strategies: Whether you’re a single-location startup or a multi-site provider, we’ve got new approaches to help you expand intelligently.
We’re also going to be teaming up with HCAOA and various state associations to make sure this knowledge is spread far and wide. If you’re not on our mailing list, be on the lookout for announcements through these associations. And if you’ve been looking for a reason to bring your staff together for some team training, these webinars might be just the ticket.
Why Share So Much with the Industry?
You might be wondering: Why share all this knowledge so freely with everyone—whether they partner with Paradigm or not? The answer’s pretty simple: we want to uplift the home care community as a whole. When more agencies have the right tools and know-how to serve veterans, Medicaid recipients, and others, everyone benefits—agencies, caregivers, and especially the people receiving care.
We also believe that expertise shouldn’t be hidden behind a paywall or limited to a select few. By openly sharing our resources and research, we hope to foster a spirit of collaboration that makes the entire system stronger and more robust. And, let’s face it, we all do better when our industry does better—more people served, higher-quality care, and a healthier business landscape overall.
A Living Resource for Providers Everywhere
If you’re a current Paradigm customer, you’ll soon see an array of new tools and resources at your disposal. If you’re not (yet), there’s still plenty here that can spark new ideas for growth and efficiency. This is long-term stuff—we’re not just rolling out a few quick tips and calling it a day. Our aim is to create a living, evolving repository of knowledge about VA and Medicaid billing, compliance, operational best practices, and so much more.
Expect to see fresh modules, live Q&A sessions, and updated playbooks as regulations change or as we discover new approaches that work for agencies just like yours. If you’re curious, sign up for our webinars or connect with an industry association we’re partnering with. You’ll likely stumble upon a treasure trove of information that can make a real difference in your day-to-day operations.
Looking Ahead
These changes might sound like a lot—but they’re all part of our commitment to truly listen to your feedback and invest in resources that solve real problems. We’re excited for the next chapter in our journey and hope you’ll join us—whether that means diving into our open-source materials, scheduling time with a Growth Coach, or simply applying a few of our tips to see how they work for your agency.
We said from the start we don’t just want to provide data or theories; we want to see tangible, meaningful results for home care providers. With these new initiatives, we’re confident we’re on the right track—one that will elevate not only the agencies we partner with, but also the entire home care industry for years to come.
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